Marketing Cruise Lines with ATA Carnets

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Boomerang carnets® is a longstanding trusted supporter of the cruise industry by providing ATA Carnets.  The ATA Carnet is a flexible trade document that streamlines customs clearance and delivers significant cost savings for temporary exports.  For the cruise industry, efficient logistics are crucial at each port of call. 
 

ATA Carnets Provide Invaluable Solutions

To showcase the diverse applications of ATA Carnets in the cruise industry, we are presenting a blog series.  So far, we have explored their use for art, live entertainment, music on board, jewelry, and corporate events.  In this post, we focus on how ATA Carnets are used by the cruise industry for marketing. 
 

“Let’s Go on a Cruise!” – Marketing Cruise Lines

Attracting new customers is a continuous challenge for the cruise industry.  New trends in cruise line marketing today are driven by “destination” as a primary focus.  Destination is strategically used to attract new passengers. 

With top destinations like The Caribbean, The Mediterranean, Northern Europe, Alaska, Mexico and Australia, it’s essential to capture the unique blends of natural beauty, cultural history, and stunning landscapes of each destination.   

For all, high quality images of cruise line destinations are of the utmost importance.  Cruise lines often hire film crews and photographers to capture images at ports for advertising and promotion purposes. These professionals bring expensive cameras and equipment to showcase these destinations and ports along the cruise routes. 

ATA Carnets allow the temporary export/import of production equipment import duty- and tax-free, making these complex international shoots cost-effective and customs clearance of the equipment hassle-free.  They rely on ATA Carnets for ensuring smooth customs clearance, saving money and valuable time, and keeping shooting schedules on track.

Whether capturing breathtaking destination shots, promotional footage, or producing international events, ATA Carnets streamline the process, allowing marketing teams to bring their campaigns to life.
 

It Matters Where You Get Your Carnet

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Boomerang’s Carnet Specialists provide expert customer service.  We are here to assist you 24/7, just call the Carnet HelpLine® 1-800-ATA-2900 |1-800-282-2900 or email us.  

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