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ATA Carnets for Savings and Ease—the 2026 Milano Cortina Winter Olympics & Paralympics Wrap Up
Friday, March 20, 2026
Call Boomerang Carnets, Your Carnet Specialists
The Winter Olympics were held in Milan and Cortina d'Ampezzo, Italy, from February 6–22, 2026 followed by the Paralympic Winter Games from March 6–15, 2026. Games and Events were held across multiple world-class venues in Northern Italy—not only Milan and Cortina d’Ampezzo but also Bormio, Livigno, Val di Fiemme, Anterselva/Antholz, and Predazzo, and Tesero.
At boomerang carnets®, we know the tremendous effort it takes to produce and participate in global events like the Olympic games. We have been issuing ATA Carnets for nearly forty years in the United States and for over a decade in the United Kingdom and are proud to be the only ATA Carnet company providing ATA Carnet services in two countries.
The ATA Carnet
ATA Carnets are a flexible international trade tool that SAVES businesses, organizations, and individuals the duty and taxes assessed on the temporary import of merchandise, goods, and equipment. ATA Carnets are the key to global expansion and enable the savings necessary to take part in events—like the Olympics. Whether you are an athlete, news outlet, vendor, film and television crew, technology specialist, security management service, or more, the ATA Carnet saves duty and taxes on your temporarily imported equipment, gear, goods, and merchandise in more than 90 countries and territories.
Top Medal Countries
The top three 2026 Milano Cortina Winter Olympics medal winners:
- Norway - 41 Total (18 Gold, 12 Silver, 11 Bronze)
- United States - 33 Total (12 Gold, 12 Silver, 9 Bronze)
- Italy - 30 Total (10 Gold, 6 Silver, 14 Bronze)
The top three 2026 Milano Cortina Winter Paralympic Games medal winners:
- China - 44 Total (15 Gold, 13 Silver, 16 Bronze)
- United States - 24 Total (13 Gold, 5 Silver, 6 Bronze)
- Russian Federation - 12 Total (8 Gold, 1 Silver, 3 Bronze)
This was the 14th edition of the Winter Paralympic Games, an international winter multi-sport parasports event.
ATA Carnets Used for Winter Olympics in Italy 2026
For the 2026 Winter Olympics in Italy, most ATA Carnets that we issued were for news crews and freelance professionals traveling to cover the competition. For athletes, ATA Carnets are used to train as well as compete in the Olympics and the U.S. Bobsled Team used ATA Carnets from boomerang carnets to travel to Canada with equipment and gear for training ahead of the 2026 Milano Cortina Winter Olympics. We have been supporters of the U.S. Bobsled Team since 2014. This year the Men's 2-Man Bobsled: Frank Del Duca and brakeman Joshua Williamson finished 4th, achieving the highest USA placing since 2014.
Customer Spotlight: Jordan Cowan and His “On Ice Perspectives” Company
A notable ATA Carnet customer for the 2026 Winter Olympics in Milan is former competitive ice dancer Jordan Cowan who made history as the first camera operator allowed on the ice during figure skating events. Donned in a white tuxedo, he captures intimate moments with a handheld customized steady cam that he designed especially for this purpose and used an ATA Carnet from boomerang carnets to temporarily import it into Italy for the Olympics avoiding duty and taxes at Customs. This unique hand-held steady cam, mounted on a stabilized gimbal camera rig, allows him to maintain and capture a level picture when on the ice where he is often skating backwards. He was authorized to be on the ice for the skate-on/skate-off moments following athletes to the “kiss-and-cry” area after their performance to capture reactions. He was also allowed on the ice for the medal ceremonies and the closing gala to capture top competitors.
ATA Carnets for the 2026 Winter Olympics in Milan
From the U.S.
News and Network Broadcasting using ATA Carnets for Olympic coverage were: Associated Press, Channel 9 Australia, CTV Television, ESPN, Gannett, Hearst Television KCRA-TV, NBC Boston WBTS, NBC Network News, NBC News, NBC Universal, WNBC, WPTV, and WVTM.
ATA Carnets included broadcasting equipment, specialized cameras, equipment for live events production, technology, safety, security, health mitigation, and assets for ceremonies, and camera freelancers, including:
- acoustics technology
- audio visual equipment rentals
- auto manufacturer design, technology, and engineering
- auto racing consultant
- closed circuit television surveillance systems
- content marketing public relations
- cybersecurity services for mobile devices
- drug testing technology
- orthopedic fracture fixation medical device
- sports car for Olympic Ceremony (Ferrari)
- sports organization for events & rallies for Italian supercars (Ferrari)
- technology to sense, transmit and analyze data
- technology installation services for live events
- technology-volatile organic compounds in atmosphere testing
Vendors: eyewear, jewelry, leather design studio
Total “Olympics” Carnets issued in the U.S.: 101
Total Value of Goods Under Carnet: $20,767,541.66
Savings on Duty and Taxes at Customs using ATA Carnets: $8,099,341.25
In the U.K.
News and Network Broadcasting using ATA Carnets for Olympic coverage were: BBC and Broadcast RF whose one operational goal is the provision of the high-quality state-of-the-art RF technology to be used in the making of television programs covering sports, news, and light entertainment events.
ATA Carnets included broadcasting equipment from networks and TV crews, rental entities supplying filming equipment like Panavision Europe, specialized cameras, live events production equipment, technology, safety, security, and camera freelancers, including:
- aerial cameras and operators
- bespoke events florist
- content creators that cover a wide range of purposes including highlighting brands and marketing
- creative event agency specializing in live, virtual, and hybrid event management, technical production, and film animation
- signage design company
- events company for sports, for structures, electrical, and joinery
- HVAC
- ID technology for events – management app
- freight forwarders
- marketing and advertising agencies
- lifts providing accessibility at events
- radar technology
- snowsports equipment and gear
- steadicam operators
- utilities cleaning and inspection, pipe cleaners
- utility vehicles used for multi purposes
Vendors: winter sports apparel, equipment, accessories retailer
Total “Olympics” Carnets issued in the UK: 78
Total Value of Goods Under Carnet: $17,664,918. 53
Savings on Duty and Taxes at Customs using ATA Carnets: $6,889,318.22
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