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FIFA 2026 World Cup Media News Crews Use ATA Carnets
Friday, August 7, 2026
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The FIFA World Cup is widely regarded as the most popular and widely viewed sporting event in the world, rivaled only by the Summer Olympics. From June 11 to July 19 the FIFA competitions were jointly hosted for the first time by three nations: the United States, Canada, and Mexico across 16 cities—11 in the United States, 3 in Mexico, and 2 in Canada. An unprecedented 48 teams competed for the World Cup, an expansion from FIFA’s previous 32-team format. Spectators and media converged in record numbers. In 2026, stadium occupancy averaged an astounding 99.8% capacity, totaling 6,810,966 spectators across all three countries. Broadcasters reported a cumulative tournament viewership of 6.2 billion worldwide for the FIFA competitions this year.
At boomerang carnets, we have long provided ATA Carnets for a wide range of sectors, including global sporting events. For nearly forty years in the U.S. and over ten years in the U.K. we have provided ATA Carnets for many global sporting events. The FIFA World Cup and Olympics are no strangers to us.
The ATA Carnet
The ATA Carnet is a unified internationally accepted customs document for temporarily exported merchandise or goods. It allows cross border movement of those goods import-duty and -tax free into 90+ carnet countries and territories for up to a year. The ATA Carnet is known as the Merchandise Passport for boomerang freight. ATA Carnets are utilized for global sports events to temporarily import sporting equipment, media broadcasting equipment, cameras, drones, vendor merchandise, engineering equipment, acoustic testing equipment, AV equipment, and much more.
We are the only ATA Carnet provider located in two countries. It’s something we call the Boomerang Benefit, simplifying temporary imports for companies operating in both the U.S. and U.K. allowing seamless access to ATA Carnets under the convenient umbrella of one company.
Our Expert Customer Service
At boomerang carnets, the media, broadcast, film and television production entities, take advantage of ATA Carnets for an event like the FIFA World Cup, saving significant amounts of time and money to media professionals. We understand the demands of news crews and tight production schedules and do all we can to ensure international shoots stay on schedule and on budget.
Soccer/football is the number one sport in Mexico, 73% of the population considers themselves fans of the sport. For the Period between 05/01/2026 and 06/13/2026, boomerang carnets issued the following number of Carnets to Mexico:
- 156 U.S. Carnets
- 22 U.K. Carnets
FIFA-related shipments during this time included news crews covering the FIFA games from both the U.S. and U.K. Mexico has introduced new requirements for ATA Carnet holders that significantly impact how Carnets must be used when entering and exiting the country. ATA Carnet holders traveling to Mexico must notify Mexican Customs at least 7 days in advance of their intended visit. These updates are now mandatory and must be carefully followed to avoid delays or penalties. Our ATA Carnet Specialists alerted and assisted our customers with this important and required filing with Mexican Customs. At boomerang carnets, we have you covered.
With over five decades of experience in the U.S. and in the U.K. combined, our expertise is unmatched. We assist our customers to save time and money and make clearing customs easier with a carnet. There is no price on peace of mind.
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We provide expert customer service 24/7, just call the Carnet HelpLine® 1-800-ATA-2900 |1-800-282-2900 or email us.
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